Being an effective leader for a small or medium sized business isn't easy. You are the visionary, with one eye on the long-term as well as the operational manager, navigating the day-to-day. This requires a certain skill set to fluctuate between the big picture and the details, and keep it all straight.
Vision is the key element that got you where you are today. Too much day-to-day tasks and putting out fires instead of uniting your people under a shared vision without a lack of direction, leaves your team feeling confused. They don't know what to focus on or what to prioritize.
The vision for your organization's future may be held in your heart and your mind. If it isn't articulated and shared frequently throughout your organization, then your team can't possibly meet your expectations.
Craft your vision clearly and succinctly. Write it down. Share it out. Use your vision at the beginning of company meetings. Remind your team with written versions printed and shared in common spaces throughout your offices. Include it in appropriate email communications. Most importantly, encourage your team to question anything they are doing that doesn't move toward that vision - and mean it. If you empower your people to focus on the vision, then you have to back it up.
If you struggle crafting your company's vision, or if you struggle helping your team focus, sign up today for one of our Executive Development Workshops.
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